publishing

Publishing

In a normal production chain, such as for Assassins Creed 3 (AC3) the publishers have complete control over the design because of their initial investment wheras, in a crowd funding production for example Double Fine Adventure (DFA) a ‘point and click’ game the audience have input on the design, marketing and distribution as they have donated money towards it. The game is then shaped and changed  around what the audience want unlike in a normal publishing company. The production costs for a normal production are a lot more than for crowd funding where, for example in DFA Tim Schaffer aimed at just one specific genre for a specific target audience who can then fund the project as he isn’t bothered about how many he sells, he just wants enough money to make the game. He aimed to get $400,000 in order to make the game but in fact gained $3,336,371 in just over a month.  A normal publishing company such as ubisoft, who published Assassins Creed 3, will want to appeal to a wide audience selling 3.5 million copies in the first week with multi-genres in order to sell more and gain money. The audience is just passive, waiting for the publishers to sell them the game but in crowd funding the audience are active and have a say in how the game is made.