Wednesday, 7 November 2012

Franchises: other half

Franchises

Wikipedia
DEVELOPMENT

Game Design:
Assassin’s Creed is the next-gen game developed by Ubisoft Montreal that will redefine the action genre. While other games claim to be next-gen with impressive graphics and physics, Assassin’s Creed merges technology, game design, theme, and emotions into a world where you instigate chaos and become a vulnerable, yet powerful, agent of change.

The setting is 1191 AD. The Third Crusade is tearing the Holy Land apart. You, Altair, intend to stop the hostilities by suppressing both sides of the conflict.

You are an Assassin, a warrior shrouded in secrecy and feared for your ruthlessness. Your actions can throw your immediate environment into chaos, and your existence will shape events during this pivotal moment in history.

Software:
In its pre-release form Assassins Creed won over five industry awards, including honours from IGN, Games critics, Game Spot and many more. Ubisoft has been using Autodesk 3ds Max and Autodesk MotionBuilder software products as key components of its games for many years and the 2007 release marks the first title that has incorporated the use of Autodesk HumanIK.

Engine:
Anvil (development project name Scimitar before 2006) is a game engine created in 2007 by video game developer Ubisoft Montreal for use on Microsoft Windows, Playstation 3, Xbox 360, Wii U, and Playstation Vita.

Claude Langlais (Technical Director of Ubisoft Montreal) says that modeling is done in 3ds Max for environment and ZBrush for characters. The engine uses Autodesk's HumanIK middleware to correctly position the character's hands and feet in climbing and pushing animations at run-time. Anvil has been improved for Assassin's Creed II. Features added include a full night and day cycle, enhanced draw distance, the same vegetation technology used in Far Cry 2, improved lighting, reflection and special effects, new cloth system, and a new AI and NPC navigation system Assassin's Creed:Lineage short films made by Hybride Technologies (a post-production VFX studio acquired by Ubisoft) and Ubisoft Digital Arts used assets from Anvil to recreate the environment in which the live actors are filmed. The latest iteration of the engine called AnvilNext which is going to be used for the upcoming title Assassin's Creed III has support for weather cycling. AnvilNext is reported to have the ability to render massive crowds up to 2000 characters (while it was a few 100s in the previous versions of the engine). This version of the engine also features a dynamic game world, where the game world will change itself over the course of time. This means enemy settlements may appear/disappear relating to the events in the game. AnvilNext will also feature improved visuals and AI.

DISTRIBUTION
In the video games industry, digital distribution is the process of delivering video game content as digital information, without the exchange or purchase of new physical media. This process has existed since the early 1980s, but it was only with network advancements in bandwidth capabilities in the early 2000s that digital distribution became more prominent as a method of selling games. Currently, the process is dominated by online distribution over broadband internet.
To facilitate the sale of games, various game companies have created their own platforms for digital distribution. These platforms, such as
Steam (software), Origin, and Xbox Live Marketplace, provide centralized services to purchase and download digital content for either specific video game consoles or PCs. Some platforms may also serve as digital rights management systems, limiting the use of purchased items to one account.

Sainsbury's only supermarket to increase entertainment share

Sainsbury’s has been the only supermarket to increase its share of the entertainment market over the past quarter.
The retailer has grown its share of the sector - which includes physical sales of videos and games, and physical and digital music sales - to 6.6% in the 12 weeks to 30 September, compared with 4.6% in the same period a year ago [Kantar Worldpanel]. Tesco’s share dropped 2.5 points to 12%, while Asda dropped 1.2 points to 9.9%, and Morrisons fell 0.9 points to 2.9%.

High Street Games Retailers Heading for Closure?

FIFA STREET Preview
The other day i was in town and i thought to myself, "i'm going to pop into GAME". Now i wasn't going in there because i wanted to buy something, i went in there to see as to why i hadn't gone in there for the past year or so. So there i was, standing in GAME and not a customer in sight. What i did see was a manager, two members of staff and some, what i would call, "over-priced games". Was it because it was after the January sales and everyone was spent out or was it simply because online shopping is now the cheap way to shop?
High Street Gaming retailers are in trouble. Whilst GAME and Gamestation offer a points system, where points make pennies, online retailers are selling the same games from £5 to £10 cheaper. So why would you fork out £39.99 to earn a couple of quid in points when you can buy the same game online for at least £5 less? Well the answer is you wouldn't, if you were looking to get the game at the best price that is! If you're not bothered about saving a few quid or want a game on midnight release then popping into your local games shop is the thing to do. But other than that, the reality is that High Street retailers are no longer the place to go for video games. Modern Warfare 3 was selling for £44.99 in GAME upon release, Supermarkets were offering it at around £38 and we here at GamerSpy found it online for £32.91. How can GAME compete with that? They can't.

Ubisoft looking to join digital distribution battle with third-party game sales on Uplay

at 03:30pm September 12 2012


In an interview with MCV, Ubisoft’s Stephanie Perotti discusses the potential to sell more than just Ubisoft games on the newly relaunched Uplay store. The new store includes social features, the ability to purchase DLC content by completing Achievements, and everything else you’d expect – and unlike most of Ubisoft’s recent work, it doesn’t take a month to get to the PC shelves.
But would you want to make it your shop of choice?
At the moment, there’s not much to separate it from Steam – some prices are lower, but browsing around, most seem to be about the same. Uplay is integrated into the games themselves. The most notable part is that while Steam and Origin are both primarily desktop based, Ubisoft is going for a wider service – ‘rewards’ and ‘actions’ combining across games and devices.

Ubisoft Launches Uplay PC Distribution & Social Platform

by - source: Ubisoft Email

Move over Steam and Origin: here comes Uplay PC from Ubisoft with loads of discounts in tow.

It's true: I have no friends.It's true: I have no friends.
Ubisoft officially launched Uplay PC on Thursday during Gamescom 2012, its own digital distribution and social platform for PC gamers.
According to Ubisoft, Uplay PC replaces individual game launchers and lets players access all their Uplay-enabled PC games and Uplay services in the same place. But like Steam, users must download a desktop app which enables friend chat and enhances shopping right from the desktop. Game saves and serial keys are stored in the cloud, allowing users to install their favorite titles anywhere and resume where they left off.
“Uplay PC is a great way for customers to discover Ubisoft’s games, connect with their friends and gaming communities, and win achievements and content that’s not available anywhere else.” said Stephanie Perotti, Worldwide Director for Online Games, Ubisoft. “For PC gamers that are already fans of Ubisoft’s titles or have been considering trying some of our classics, this promotion is a great deal, and our way of saying thank you for their support.”
To celebrate the launch of Uplay PC, the company is offering PC versions of Driver: San Francisco, From Dust, Silent Hunter 5 and Tom Clancy's H.A.W.X. 2 for just $1 USD for a limited time. Other popular titles -- including Anno 2070, Assassin's Creed II, Assassin's Creed Brotherhood, Assassin's Creed Revelations, Might & Magic: Heroes VI, Tom Clancy's Splinter Cell Conviction -- are discounted up to 75-percent, also for a limited time.
Ultimately through the PC client, Ubisoft customers can browse and re-download their games (without having to worry about OS-crashing DRM), redeem rewards for all platforms, play supported titles offline, browse through the integrated shop, and discover free-to-play games and demos. Sound familiar? It should -- that's similar to what Steam and EA's Origin offers. What this new platform launch means for Ubisoft's support on Valve's Steam service is unknown at this point, and we've reached out for a comment.

Ubisoft Wants Uplay Open to All



image
Ubisoft hopes to someday offer games from other publishers through its Uplay digital distribution service.
Ubisoft recently became the latest major publisher to launch a home-grown digital distribution platform, adding its
Uplay service to a field that already includes Steam and Origin, plus independent distributors like GOG, Desura, Green Man Gaming and others. For the moment, Uplay offers only Ubisoft titles, but that could, and likely will, change in the future.
"We remain open to opportunities," Ubisoft's Stephanie Perotti told MCV. "Right now, we're starting the service with our own games, but as we go forward, we plan to potentially add other titles."
Uplay actually launched back in late 2009 in conjunction with Assassin's Creed II, but at the time was primarily a DRM and DLC system. Ubisoft then rolled out the "Uplay Passport," its version of the "online pass," with the 2011 launch of Driver: San Francisco, and Perotti said the publisher's plans go beyond turning Uplay into a mere digital distribution platform.
"We continue to evolve the service across all platforms, including PC, console and mobile," she said. "The more Ubisoft games you play, the more rewards you can get, as well as several online services that players would expect."
Sounds perfectly reasonable to me, but an awful lot of PC gamers resented EA's intrusion into the Steam-space with Origin. Will they be willing to make room for yet another player - especially one who's been so disdainful of their platform in the past?
Source:
MCV

RETAILERS:
Amazon
HMV
Sainsburys Tesco Asda
Whsmiths
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