How do franchises establish and develop continuing sales figures?
Assassins Creed 3
Wikipedia
Assassin's Creed III is a historical action-adventure open world stealth video game developed by Ubisoft Montreall and published by Ubisoft for PlayStation 3, Xbox 360, Wii U, and Microsoft Windows. It is the fifth major installment and the third numbered title in the Assassin's Creed series.
Wikipedia
Assassin's Creed III is a historical action-adventure open world stealth video game developed by Ubisoft Montreall and published by Ubisoft for PlayStation 3, Xbox 360, Wii U, and Microsoft Windows. It is the fifth major installment and the third numbered title in the Assassin's Creed series.
Target audience - Boys from around 12 to older people around 40 even though the certification is an 18. Still the same as in the other Assassins creed games but trying to attract new people aswell.
Target the audience through the new Native American main character protaganist (Connor) who is noble and stronger than in the others. It has to be specific in character design for the target audience.
Also through the setting, in the American revolution where no other game has been set before but also featuring the present day.
Narrative - follows the same narrative direction as the series' previous titles, containing both present day and historical plot arcs but the latest plot is significantly more epic in tone. With the worlds end set to occur in months, the game follows the same split narrative direction as previous Assassin's Creed titles, seeing Miles use the Animus, a machine capable of making its users relive the lives of their ancestors, to try to find the information he needs to save the world.
Gameplay:
The game follows the series' standard open world gameplay in the Desmond and Haytham/Connor Sequences, where the game's main story takes place. New gameplay additions include muskets and rifles, which can be fired at a considerable reload time, or used as a melee weapon. Hiding places can now be mobile, such as haystacks in wagons or moving carts, which can be used to sneak up closer to targets. Disguises can also be worn, fooling normal troops and only risking investigation by officers.
Free running has been modified to allow for more fluid, parkour-like movement over certain obstacles. Exploration has also been modified, allowing for map areas to be revealed without requiring a viewpoint synchronization.
Close combat has been modified, slowing during blocks to allow for more options in attack and defense. Human shields can be taken against firing lines of enemies.
Assassin's Creed III features new weather simulations such as snow, fog, and rain. Depending on the seasons, weather determines how the Templars and soldiers will move around with heavy winter snows making it more difficult to move swiftly.
Connor is able to hunt animals for skins in the wilderness while at the same time Connor himself might find that he is being hunted by other animals (bear, wolf, cougars, etc.). The value of an animal's hide is determined by how, where, and with what weapon you kill the animal. Muskets, flintlock pistols, and multiple attacks will make the pelt less valuable while a single stab or shot with a bow will increase the value.
Another major change is the Homestead. Starting with a single house and a few outbuildings, Connor can perform missions for people in order to convince them to settle near the Homestead, which provides raw materials and simple craftsmen (such as a barrelmaker). Raw goods and crafts can then be used as part of a local economy, selling them at market by caravan. Depending on the goods in the caravan and the level of threat nearby, these goods can be attacked and stolen or sold at a profit.
Assassin's Creed III also features a naval aspect. The entire eastern seaboard is a playable area, and will have its own missions, action, side events, and map. In the area, Connor will captain a ship, where the player can attack enemy ships. The controls of the ship rely heavily on environmental factors, such as wind direction and speed, and local presence of waves or rocks. The sails can be reefed or full open, providing more speed but slowing turning speed and control. Engagements are by cannon, with broadsides covering both flanks of the ship, and swivel guns that can be used as a sort of sniper weapon, damaging small ships, but also being able to destroy frigates by firing into open magazines. Other ships can also be rammed, damaging both ships. As naval missions are completed, the risk of capture of trade sent overseas is lessened.
Wikipedia: http://en.wikipedia.org/wiki/Assassin's_Creed_III
Gameplay:
The game follows the series' standard open world gameplay in the Desmond and Haytham/Connor Sequences, where the game's main story takes place. New gameplay additions include muskets and rifles, which can be fired at a considerable reload time, or used as a melee weapon. Hiding places can now be mobile, such as haystacks in wagons or moving carts, which can be used to sneak up closer to targets. Disguises can also be worn, fooling normal troops and only risking investigation by officers.
Free running has been modified to allow for more fluid, parkour-like movement over certain obstacles. Exploration has also been modified, allowing for map areas to be revealed without requiring a viewpoint synchronization.
Close combat has been modified, slowing during blocks to allow for more options in attack and defense. Human shields can be taken against firing lines of enemies.
Assassin's Creed III features new weather simulations such as snow, fog, and rain. Depending on the seasons, weather determines how the Templars and soldiers will move around with heavy winter snows making it more difficult to move swiftly.
Connor is able to hunt animals for skins in the wilderness while at the same time Connor himself might find that he is being hunted by other animals (bear, wolf, cougars, etc.). The value of an animal's hide is determined by how, where, and with what weapon you kill the animal. Muskets, flintlock pistols, and multiple attacks will make the pelt less valuable while a single stab or shot with a bow will increase the value.
Another major change is the Homestead. Starting with a single house and a few outbuildings, Connor can perform missions for people in order to convince them to settle near the Homestead, which provides raw materials and simple craftsmen (such as a barrelmaker). Raw goods and crafts can then be used as part of a local economy, selling them at market by caravan. Depending on the goods in the caravan and the level of threat nearby, these goods can be attacked and stolen or sold at a profit.
Assassin's Creed III also features a naval aspect. The entire eastern seaboard is a playable area, and will have its own missions, action, side events, and map. In the area, Connor will captain a ship, where the player can attack enemy ships. The controls of the ship rely heavily on environmental factors, such as wind direction and speed, and local presence of waves or rocks. The sails can be reefed or full open, providing more speed but slowing turning speed and control. Engagements are by cannon, with broadsides covering both flanks of the ship, and swivel guns that can be used as a sort of sniper weapon, damaging small ships, but also being able to destroy frigates by firing into open magazines. Other ships can also be rammed, damaging both ships. As naval missions are completed, the risk of capture of trade sent overseas is lessened.
Wikipedia: http://en.wikipedia.org/wiki/Assassin's_Creed_III
Genre - Multi- genre:
- Action- adventure - combines elements of the adventure game genre with various action game elements. It is perhaps the broadest and most diverse genre in gaming, and can include many games which might better be categorized under narrow genres.
- open world/ sandbox- where a player can roam freely through a virtual world and is given considerable freedom in choosing how or when to approach objectives. Generally open world games still enforce some restrictions in the game environment, either due to absolute technical limitations or in-game limitations (such as locked areas) imposed by a game's linearity.
- stealth - rewards the player for using stealth to overcome antagonists. Typically allow the player to remain undetected by hiding, using disguises, and/or avoiding noise. Some games allow the player to choose between a stealthy approach or directly attacking antagonists, perhaps rewarding the player for greater levels of stealth.
sandbox but also set missions and challenges to complete. It is also a fantasy genre which attracts boys who have always wanted to live like that because they can now be part of the fantasy world they have always dreamt of.
Marketing
Ubisoft advertise across a variety of formats to attract a bigger audience.
Ubisoft advertise across a variety of formats to attract a bigger audience.
Assassin's Creed 3 has the most expensive Ubisoft marketing campaign ever, with a three month campaign rivaling big-hitters such as EA's FIFA and Activision's Call of Duty. It will have TV and on-demand adverts, online takeovers and a presence on the London Underground. There are also written adverts with features in magazines and newspapers.
Ubisoft tweet to adverttise Assassins Creed 3
TV advert for Assassins Creed 3
Wikipedia
Ubisoft's senior vice president of sales and marketing, Tony Key, said the game would enjoy the biggest marketing commitment in company history. Ubisoft UK MD Rob Cooper has said that Assassin's Creed III is a good entry point for newcomers to the series, and that he thinks Assassin's Creed III will hold its own against this year's biggest releases. In March 2012, the Assassin's Creed: Double Pack was released both as a retail purchase for PlayStation 3, Xbox 360 and digital download on PSN, which brings together the first Assassin's Creed and Assassin's Creed II in a virtual compilation box.
Advert
Ubisoft has collaborated with several retail outlets on pre-order bonuses available through several store chains throughout the world. Which of the pre-order bonuses the player received depended upon where they pre-ordered the game. A free SteelBook collectible featuring artwork by renowned comic book artist Alex Ross is available as a pre-order incentive. The "Captain of the Aquila" DLC pack includes a single player weapon (The Pirate Boarding Axe) and a single player skin (The Captain of the Aquila's uniform). The "Colonial Assassin" DLC pack includes a single player weapon (The Scottish Flintlock) and a single player skin (the Traditional Colonial Assassins outfit). "Redcoat Multiplayer" DLC pack includes redcoat costume, a snake emblem, and a "doctor doll" relic. In the US, Gamestop is offering the single-player mission Lost Mayan Ruins and the Sawtooth Sword, Best Buy is offering the single-player mission Ghost of War and the Pontiac's War Club, while Amazon is offering the Steelbook Case.
SCEE offers a digital version of Assassin's Creed III via the PlayStation Store. Dubbed the "Gold Edition", the download includes the game, PlayStation Vita title Assassin's Creed III: Liberation and a Season Pass (a first for the series). Another version of the "Gold Edition" features the game and the Season Pass, but not Liberation. Third version comes with liberation, but without the Season Pass. All versions include A Dangerous Secret, the extra mission available with the Special Edition.
They pre-announced the game to let people know when it would be released.
Ubisoft CEO Yves Guillemot confirmed during an earnings call on November 8, 2011, that a new "major" Assassins Creed game will be released in 2012. Guillemot refused to go into any further detail on the title beyond its confirmation. Speaking to MCV, Guillemot dismissed the notion that annual Assassin's Creed installments are diluting the brands, stating instead that they're necessary to "satisfy the demand". Guillemot also claimed in the same interview that this year's Assassin's Creed will be the series' "biggest to date."
In February 2012, Ubisoft officially confirmed the existence of Assassin's Creed III. Guillemot described Assassin's Creed III as "the true next generation of both the Assassin's Creed brand and interactive entertainment/storytelling in general. We will push the title a lot because it's a fantastic product that the team has been working on for three years. What we have seen is just fabulous." Guillemot went on to say the publisher's investing more heavily in the game than in any other title in the series.
Assassins Creed 3 Trailer
Facts and Figures
- The game's main section, featuring Connor, takes place from around 1753-1783.
- The game's major cities are New York and Boston.
- By the time it is released, ACIII will have been in development for 2 1/2 years.
- 3.5 million copies sold in 1st week.
- The new game is supposed to be the franchise's largest.
- The developers estimate that 80% of the named characters in AC III were real people.
- You'll be killing real historical figures.
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